New York's New Super Expo!

There is great news for the East Coast. If you have not been able to make it to Las Vegas for the National Association of Broadcasters (NAB) convention, now you don't have to leave the east coast. The conference/expo that was called:

 became part of NAB last year.  At this year's Content Communications World (CCW) conference we learned the name had been changed to:

This is not the official logo but was taken from the T-shirts that were given out. So you may ask why is this great news?

This year's conference took place at the Jacob Javits Center, N.Y.C. as it always does. For two days (November 11th and 12th) there were workshops on Content and Communications, Satellite Communications, Information Communications and Post-Production as well as Keynote speakers. The Expo floor was covered with hundreds of exhibitors.  In two days it was possible to get information on more topics than you could imagine. It was almost impossible to take in so much information but I did my best.

In the first Keynote session Gordon Smith, NAB's CEO spoke about the importance of TV, how people turn to TV for local information and information during a crisis. He also revealed the importance of TV advertising and its role in keeping the country's economy going. Chris Brown, NAB's Senior VP explained that New York was the perfect city for NAB's expansion.

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                                          Gordon Smith, NAB CEO

My interests were everything that involved content since I am a content creator. I attended workshops on Producing, Content Custody, Budgeting, Cinematography, the interview with the creator of the show Power on Starz and a host of other content related programs. I loved the idea of blended workshops. For instance there was one workshop called, The Internet of Things that had both content and satellite representatives on the panel.  I was exposed to information that was mind expanding and to some extent mind blowing but I'll cover that in another blog.

On the second day they had a half-day program called Advertising Outlook:Trends in Content & Technology. Each segment of this program explored the convergence between content owners, brands, agencies and marketers. I knew this trend was with us but the presenters clearly showed the impact this convergence has on all parties involved in our cross screen world. There is too much information to include in one blog so I will tell you more about the workshops I attended in part two.
I will end this one by saying next year's NAB Show New York will take place November 9-10 2016. Make your plans now. www.ccwexpo.com

                                         From me to you, Hisani P. DuBose